Who Rules The World
Index Methodology
Who Rules The World? is the accumulation of over 80 data points, established and collated meticulously over a matter of years. These data points consider the intricate and multifaceted aspects of power, wealth and influence.
They take into account that to create an accurate reflection of what influence truly means, its many convoluted dimensions have to be considered.
Measured using real-world data for each individual directly, the data also includes the state, company or country over which the person in question has direct or indirect control.
WRTW ranks individuals across five main verticals: Business, Politics, Entertainment, Sport and Media.
Wealth
For Who Rules The World? wealth means so much more than what’s in the bank. It encompasses assets, but also indirect capital. This is the wealth an individual has indirect control over.
As an example, Donald Trump’s personal wealth equates to his individual net worth in his role as a businessman. But the entities over which he yielded power as US president were diverse, far-reaching and considerable.
He held a substantial degree of control over the wealth of the United States of America, so the metric took this into consideration. Consequently, Trump’s standing in the index changed the moment his position changed.
Power
Where royalty and nobility once stood in isolation, celebrities, politicians and businessmen now reside, and in some cases even rule.
Economics and politics have given way to web traffic, clicks and views – and as such the meaning of influence has been redefined.
Who’s watching, from where and in what volume form the basis of this data set, which revolves around search engine statistics, viewer demographics and social media reach.
Influence
Where royalty and nobility once stood in isolation, celebrities, politicians and businessmen now reside, and in some cases even rule.
Economics and politics have given way to web traffic, clicks and views – and as such the meaning of influence has been redefined.
Who’s watching, from where and in what volume form the basis of this data set, which revolves around search engine statistics, viewer demographics and social media reach.
THE TOP SPOT
Joe Biden,
U.S. President
Stable in his position for now, Joe Biden, along with his Chinese counterpart proves that political power and country wealth still trumps business acumen and vision. Many factors of influence we listed last year are still the same: leading the world's most powerful economy amidst a global economic crisis and political polarisation as well as the ever more volatile tensions between Russia and the NATO put Joe Biden in the top position on the 2023 WRTW index. His position will soon be put to the test however. With USA elections coming up in 2024, a controversial announcement to run for office again, growing worries about a recession and China’s rising power are all factors that might significantly reorganise the top of the table next year.
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